Italian supercar company Lamborghini has just announced the first large -scale cooperation in the game industry when becoming the main partner of the Dreamhack Dallas 2025, organized by ESL Faceit Group - one of the leading units of Esports.

Lamborghini will be the only car partner and the main sponsor of the IEM Dallas 2025 (Counter-Strike 2), marking the official step into the field of public games.

At the event, Lamborghini will have a booth of 300 m² with a simulation racing experience area, web3 operation, and exclusive digital content. Visitors can receive NFT, collect digital, interact with virtual Lamborghini cars and participate in brand gifts.

Despite the new mass market, Lamborghini has participated in the Esports racing from 2022, with the Simracing racing team in the GT World Challenge Esports Championship.

Dreamhack Dallas 2025 will gather 8 large Esports tournaments, including CS2 (IEM Dallas), Halo, Call of Duty, StarCraft II, chess and many other content. Lamborghini will accompany brands like Zenni, Kick and DHL.

Predicting attention: Lamborghini can give supercars or special rewards to IEM Dallas MVP 2025 - although not officially confirmed.